Diveo Broadband Networks is a business-to-business provider of broadband Internet infrastructure in the major urban markets of Latin America.
Recognizing the importance of establishing its brand, Diveo approached 9th Insight immediately after their first round of financing. 9th was asked to develop a comprehensive marketing strategy targeting potential customers and investors in major Latin American markets. Since building Diveo’s online presence was the first priority, our strategy was to create multiple localized websites tailored to meet the local needs of each market. At the same time, we worked to maintain the overall corporate identity and mission. To connect the multiple country websites, 9th Insight developed a content management system that allowed local web masters to consistently maintain up to date information for their rapidly growing services.
To further complement the online strategy, 9th Insight worked with Diveo to expand the company’s brand awareness and local identity throughout Latin
America. The marketing campaign included market and product launches, trade show exhibits, direct mail pieces, brochures, flash productions, power point
presentations, promotional videos and online and offline advertising. One of our most innovative pieces for Diveo was the design and production of a virtual walk-through and interactive CD-ROM showcasing Diveo’s state-of-theart Internet Data Centers.
Through a coordinated, effective and multi-dimensional marketing communications program, 9th Insight worked with Diveo to position the company as the leading provider of Internet infrastructure and local broadband communications services in Latin America.
- MARCOM Plan and Implementation
- Identity and Collateral
- Multilingual Web Site Development
- Video Production
- Advertising Campaign
- Tradeshow Exhibit
- Environmental Graphics
- Promotional Items