The World Bank Group
The World Bank Group is one of the world’s largest sources of development assistance. It works in more than 100 developing economies with the primary focus of helping the poorest people.
The web site was designed to assist in disseminating information to help address the needs of developing countries. Therefore, accessibility and usability of the site was a key consideration in the overall design and development. Visitors to the World Bank web site are primarily interested in obtaining content. Understanding this need, 9th Insight designed a new external site, which reorganized its structure to handle the growing amount of information being posted on it.
The design goal was to not overwhelm visitors with menus and options, but to create an appealing, yet functional interface where the user can easily access the desired information. For the site navigation, 9th developed a smart traceable breadcrumb that helps visitors quickly identify where they are and return easily to any section of the site.
Promotional materials such as postcards & bookmarks were created in support of the sites launch.
The World Bank External team has worked with 9th Insight since 1998 to consistently update its internet external image in order to market itself to an evolving target audience. The latest home page redesign in 2005 and sub-template redesigns have encompassed a more modern, clean, user-friendly and elegant layout in order to allow users to quickly access content. Marketing materials, such as posters, pamphlets and postcards were designed in order to promote the redesign to various World Bank global audiences.
- Marketing & Communication
- Extranet & Intranet Web Sites
- Branding Strategy and Design
- Site Structure and Navigation
- Content Management
- Collateral Design
- Sub-Site Templates
- Sub-Departmental Web Site Design and Development