32nd America’s Cup in Second Life

Alcatel-Lucent, the Official New Media Provider for the 32nd America’s Cup, has extended to the virtual world its new media coverage of the event. As part of its America’s Cup Anywhere program, 9th.com has built Port AmericasCupAnywhere on Second Life to bring the 32nd America’s Cup to Second Life. Millions of Second Life residents can now share the excitement of the 32nd America’s Cup as if they were in Valencia, Spain. Providing a virtual but live coverage of the races within a virtual world makes the virtual world very close to reality.

Port AmericasCupAnywhere on Second Life offers a wide range of actions such as:

  • 3D animation of live races with audio commentaries
  • Video highlights at the end of each race day
  • America’s Cup Anywhere (ACA) videos presenting the Alcatel-Lucent products developed for the 32nd America’s Cup, within the Alcatel-Lucent Executive Briefing Centre
  • VIP Parties with renowned DJ
  • Aquatic sports
  • ACA-SL Cup with a lot of prizes to win


To read more about America’s Cup in Second Life, visit http://acaracer.wordpress.com/

The project was featured by many news channels, Reuters, the New York Times, and the International Herald Tribune among others.

VALENCIA, Spain, June 1 /PRNewswire/ – Official New Media Provider of the 32nd America’s Cup, Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that 30 customers are now offering AmericasCupAnywhere new media services. As a result of these agreements, which augment Alcatel-Lucent’s direct subscription service, sailing fans in more than 150 countries can experience the final round of competition whenever and wherever they want via Internet and mobile devices. Coinciding with the start of the Louis Vuitton Cup finals today in Valencia, Spain, the deals illustrate the power of new media services to extend and enhance traditional sources of sports coverage for a diverse range of companies and organizations including mobile and fixed operators, broadcasters, media companies, sponsors and teams, and sports federations. Highlighting demand for new media coverage of the event, to date more than 250,000 unique users have logged into AmericasCupAnywhere Internet TV to follow this year’s competition.